Research + Expert Discussion
RWE Blind Spot
What 50 Rare Disease Communities Reveal About Treatment Decisions
Virtual Event 1 of 2
June 16, 2026
1:00 PM ET
60-minute webinar + Q&A
You’ll benefit most if you are:
This event is designed for pharma and biotech professionals working in RWE, medical affairs, insights and analytics, patient engagement, and clinical development, particularly those focused on rare disease or specialty therapeutics. It is also relevant for health data companies, patient advocacy organizations, and research teams exploring community-sourced evidence methodologies.
Event Summary
Real-world evidence has transformed how pharma teams evaluate treatments, design trials, and build engagement strategies. Claims data, EHRs, and PROs have become essential to pharma decision-making.
But they tell us what happened, not what it feels like. A deeper, continuous look at the patient experience is what moves us from clinical observation to a real understanding of disease impact.
The richest signal about treatment decisions, the conversations patients have before and after appointments, how they weigh side effects against quality of life, where trust forms and where it breaks, lives inside patient communities. Across 50+ rare disease conditions, Bionews sees these patterns daily. This event presents what that data reveals and what it means for pharma teams building evidence strategies.
Panelists
Marcella Debidda
President, Patient Insights & Clinical Solutions
Lindsey Wahlstrom
Patient Recruitment & Engagement Executive
Moshe Vardi
Vice President, R&D Global Head of Clinical Development
Dr. Amy Price
Editor in Chief, Journal of Participatory Medicine, JMIR

Marcella Debidda
President, Patient Insights & Clinical Solutions
Dr. Marcella Debidda, PhD is a healthcare innovation leader with over 15 years of experience advancing research and care strategies shaped by the lived experience of patients and caregivers across organizations including Harvard Clinical Research Institute, Science 37, monARC Bionetworks, and Stanford Medicine X.
At Bionews, she leads the Clinical and the Patient Insights divisions, where she examines how rare disease patients find and act on health information, and how that behavior shapes robust data collection. She is widely recognized for developing scalable approaches to incorporate patient and caregiver expertise into research design, clinical development, and policy decision-making.
Dr. Debidda has led initiatives in patient-powered trial design, recruitment strategies, and sustainable community development across more than 50 conditions, integrating behavioral science and qualitative research to define what effective, trust-based rare disease engagement looks like for modern drug development.

Lindsey Wahlstrom
Patient Recruitment & Engagement Executive, Co-founder & Chief Momatologist Rona's Fun Lab
Lindsey Wahlstrom, MPH is a patient recruitment and research engagement leader who has spent more than a decade shaping patient partnerships and centering real-life experiences in data-driven research. Her work has driven participant-centered recruitment in over 220 clinical trials, defining what effective, dignified rare disease engagement looks like for modern research.
In her executive leadership roles, she focuses on how rare disease patient behaviors shape longitudinal data collection and strategic engagement divisions. Following her daughter’s rare disease diagnosis in 2023, Wahlstrom co-founded Rona’s FUN LAB to factor quality of life into the clinical research equation, speaking nationally on how the industry can balance scientific breakthroughs with human connection.
Her background integrates behavioral insights, digital health performance, and academic research partnerships. A graduate of Columbia University’s Mailman School of Public Health with an MPH in Epidemiology and Health Policy, Wahlstrom actively collaborates across the healthcare ecosystem to keep building bridges between data, dignity, and clinical innovation.

Moshe Vardi
Vice President, R&D Global Head of Clinical Development at CSL Behring
Moshe Vardi, MD is a global clinical development leader with over 20 years of experience driving R&D strategy and cross-functional asset progression across organizations including CSL Behring, Alexion Pharmaceuticals, and Shire. He currently serves as Vice President and Global Head of Clinical Development at CSL Behring, alongside his appointment as Assistant Professor of Biostatistics at Boston University School of Public Health.
Throughout his career, Dr. Vardi has managed complex asset portfolios from pre-clinical stages through late-stage development and regulatory submission across multiple therapeutic areas. He is recognized for his ability to unify cross-functional teams and integrate rigorous biostatistics with clinical science to streamline drug development pathways. Dr. Vardi has consistently led high-impact initiatives in global medicine team leadership and clinical research design, defining what efficient, trust-based clinical development looks like for modern therapies.

Dr. Amy Price
Editor in Chief, Journal of Participatory Medicine, JMIR
Dr. Amy Price (DPhil, Oxon) is an expert in neuroscience, evidence-based healthcare, and research methodologies, specializing in the co-production of clinical evidence and health technology. She serves as the Editor-in-Chief of the Journal of Participatory Medicine and holds affiliations with the Colorado School of Public Health and Dartmouth Health. A dedicated champion for embedding the patient voice directly into clinical workflows, her work focuses on the ethical integration of AI in healthcare, research reporting guidelines, and evaluating real-world evidence to ensure it is robust, transparent, and accessible.
Ideal For
Brand Managers & Patient Engagement Leads
Digital Strategy & Media Directors
Clinical Trial Recruitment Teams
Agency Account Leads & Planners
Healthcare Communications Strategists
Why Attend
Access community data
on how rare patients discuss, evaluate, and decide on therapies across 50+ conditions
Analyze the evidence gap
between what traditional registries capture and what drives actual patient behavior
Hear from industry leaders
in digital medicine and medical affairs to optimize your patient evidence strategies
Deploy a new framework
to seamlessly integrate community-sourced intelligence into existing RWE programs